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What is Advertisement?

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What is Advertisement?

Post  Admin on Mon May 11, 2009 3:18 pm

Advertisement is what, we daily watch in TV, listen to Radio and Read in Newspaper. everywhere on both sides of roads hoarding, wall chalking and wall posters, all are advertisements. Another perception is that, advertisement is public promotion of some products or services.

Besides what advertisement is, one thing is quite common in advertisement, which is always paid services of media. Media is type of communication used to transmit the message. Advertisement is also tool of Media to convey message to masses.

Media can also be defined any of means through which people express themselves. Often refers to technology used for expression, print media, Tele media, Electronic media etc.
Advertisement can be different nature and for different purposes.
When it comes to telling a lot about country. I do agree with statement, reason is that, advertisement focuses consumer’s need, culture and believes. Tipal Taizdum’s ad which shows culture of Pakistan village, their traditional fair and also gossip of villagers.

ICI Duluxe came up with new ad in TV, where we can see husband, wife and Children are in home and showing the eastern culture where house thought to be safe place and having vital role in society, their slogan “ kionkay Ghar Sub ko pyara hai “ shows gratitude to home and its members.

On Spring Season starting, every ad comes up with Kites and yellow dresses which reflects our spring season’s Basant Festival. Sometime ads teach moral & ethical lessons to society. For instance, “Wada karo tu pura karo Sofi Banaspati ki tarah…” by Sofi Banaspati Manufacturers.

In Ramadan, we can see ads are just changing according to society’s demand; Seller focuses on religious ritual fasting. On Eid Celebrations, Every ad consists of wishing “Eid Mubarik”

In brief, advertisements always show Ethical & Religious believes, Culture, Technological Level and Economic conditions of any country.
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